By Vincent Epure
Fifteen years ago, there were just a few thousand podcasts in the iTunes store. That number has now increased to over 750,000 podcasts.
Podcasting has gone mainstream, and there’s no shortage of market research podcasts out there to prove it.
Whether market research is your bread and butter or an area of growing interest for you, here are the top specialized podcasts you should listen to this year.
1. Happy Market Research Podcast
Hosted by Jamin Brazil, the CEO of a market research tech company, this illuminating podcast brings you in-depth insights that you won’t find anywhere else.
It’s a great source of easy-to-follow interviews with leading experts from market research firms and major brands like GoDaddy.
Grab it to discover the latest trends and solutions to industry challenges and how technology is changing the industry.
2. Stories of Market Research: The Insightrix Podcast
Brought to you by an award-winning market research firm, the Insightrix podcast features guests from both inside and outside of the industry.
Despite having fewer episodes than other similar podcasts, the depth and quality of this podcast make it a compelling listen.
Brimming with marketing insights from wide-ranging voices across fields, it can help you look at old concepts and approaches from fresh new angles.
3. Conversations for Research Rockstars
Looking to build up new skills and expand your knowledge of market research?
This podcast hosted by Research Rockstars’ president Kathryn Korostoff delivers excellent educational content.
Whether you’re new to the field or looking to advance your career, it’s full of walkthroughs and actionable practical advice.
Brought to you by joint hosts Adam Jolley and Brian Lamar, Intellicast focuses on market research from the vendor’s perspective.
A rich source of trends and industry news, it’s one of the most active podcasts on market research.
You can expect multiple episodes every week as well as special episodes on a regular basis.
The musings of market research expert and blogger Zontziry “Z” Johnson make up for a compelling and engaging podcast that approaches the field from different angles.
The podcast covers methodologies, broader perspectives about the industry, and lessons the host has learned—often the hard way.
Even when the podcast veers toward the more philosophical side of market research, the ideas it joggles make it an interesting series to listen to.
Over to you
There was a time when being a market research expert felt a bit like living in a silo. But not anymore.
Now you can keep up with the latest developments in the industry and find new solutions to old problems at home or while commuting to work. All you need is a phone and a pair of headphones.
From enlightening podcasts to report automation, staying at the top of your game has become so much easier.